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Overview of the Three-Year Medium-Term Business Plan “Scale-up”
(February 2008 through January 2011)

The withdrawal from underperforming and risky businesses through the previous medium-term business plan, “Take-off 70,” has lessened future earnings risk and allowed the Tokyo Dome Group to establish a more stable operating basis. However, the low birthrate and aging population, together with the diversification of customer needs and other trends, has placed a tremendous strain on traditional business models that cater to a mass audience. The effects of this have been particularly evident in the Group’s core businesses. Faced with this reality, the Tokyo Dome Group is aiming to establish a foundation to “Scale-up” (expand sales, earnings, capital and other aspects), improve business value, and achieve the type of sustainable competitive advantages that make this possible to achieve the targets of continued maintain stable dividend payments, raising the Group’s ratings, and increasing market value. The following three objectives have been established to achieve these goals.

1) Strengthen the financial foundation

The goals of reducing interest-bearing debt and improving profitability, pursued under the Tokyo Dome Group’s previous business plans, “Re-21” and “Take-off 70,” will be continued under “Scale-up.” We will seek to establish a stable earnings foundation through further selection and concentration of business resources, while building a more advanced and solid financial base through steady increases to period earnings.

Action Plan
1. Reform the business structure
2. Reduce costs and make further improvements to labor productivity
3. Streamline the balance sheet
4. Carefully selection of capital expenditures

2) Achieve Growth through Innovation

For the continued growth of the Tokyo Dome Group, it is necessary to maximize business value by making Tokyo Dome City, the Group’s main earnings driver, an even more attractive area. By strengthening tenant development and implementing a range of marketing activities to enhance customer satisfaction, we will pursue innovation aimed at sustainable growth.

Action Plan
1. Open MEETS PORT and redevelop Geopolis*
2. Strengthen tenant development
3. Expand the point system
4. Enhance product development and improve sales capacity
5. Pursue alliances

*MEETS PORT, combining the multi-purpose JCB Hall, dining facilities and garden space, was opened in March 2008. The renovated indoor amusement park Geopolis, scheduled to open in spring 2009, will include a new theater for the Hero Show and three new attractions.

3) Pursue CSR Initiatives

The Tokyo Dome Group, from a CSR standpoint, works to raise its corporate value through the sincere pursuit of responsible corporate activities, enhance management soundness and transparency through better communication with stakeholders, enhancing its level of social trust, and operate in harmony with local communities and society.

Action Plan
1. Enhanced corporate governance
2. Proactive measures to counter global warming
3. Adoption of anti-takeover measures
4. Operations in harmony with local communities

• Financial Plan

Numerical targets (on a consolidated basis) for the period of the “Scale-up” plan are as follows. In addition to an increase in depreciation and amortization stemming from revisions to the corporate tax code, we expect changes in the business climate to make conditions difficult, and seek to maintain operating income for the fiscal year ending January 2011 at the level of the fiscal year ended January 2008. In the fiscal year ending January 2010, the negative goodwill generated when Matsudo Kousan Co., Ltd. was made a wholly owned subsidiary will be fully amortized, resulting in a reduction of ¥2.9 billion in ordinary income.

Notes
1. Net assets do not include valuation difference on available-for-sale securities.
2. Debt-equity ratio = Interest-bearing debt divided by net assets.

Disclaimer
Statements regarding future plan figures, initiatives, and other content presented in this material are subject to change due to unexpected or uncertain factors.